In many ways the 2008 Olympics in Beijing was a proclamation from China to the world of their growth as a leader into global entertainment. The Opening Ceremonies of the 2008 Beijing Olympics truly created a new standard of entertainment and demonstrated the newest and most advanced performance technology in the world, which created new boundaries for entertainment spectaculars. ZZYX Entertainment has embraced this vision and recognized the tremendous potential in both bringing Hollywood capabilities to China and producing programming and entertainment events from China. ZZYX Entertainment sees this as the ultimate true cultural exchange where we will facilitate bringing the best of China to the world and the best of the world to China. ZZYX Entertainment will create and implement new concepts that will be viewed by a global audience of billions.
ZZYX Entertainment has begun this commitment by our successful production of Divas in Beijing, a 5 concert global TV series, named “the premiere cultural event of the 2008 Beijing Olympics.” This acclaimed and successful event helped to establish a core group of relationships for future collaborations and projects for ZZYX Entertainment that include CCTV, The Ministry of Culture, The State Administration of Radio, Film and Television (SARFT), The National Grand Theater, The National Stadium (Bird’s Nest) plus numerous other Mainland China entertainment and production resource companies. This event was also the launch of ZZYX’s “Global Harmony” brand and first in a series of live events and global television specials focused on peace and harmony initiatives.
What truly differentiates ZZYX from other foreign companies is our desire to work within the Chinese Entertainment Community and produce programming and live events for both a Chinese and Global audience. This takes an ability to understand the marketplace and Chinese culture. There is a huge potential marketplace for both programming and live events. To fully recognize this potential there must be a long-term commitment with the establishment of a permanent base of operation within Mainland China.
ZZYX has made this commitment.